
Welcome to BUILTUP COACHING!
Congratulations on taking the first step towards better health!
Here's a quick message for you! ⬇️
ABOUT
Coach AJ
NASM Certified Personal Trainer
NASM Certified Nutrition Coach
NASM Corrective Exercise Specialist
Hey, I’m AJ—founder of BuiltUP Coaching!
I help busy professionals get lean, build muscle, and finally stick to a routine—without following restrictive diets or mentally draining themselves with tracking calories all the time.
I created the Built In Six System because I noticed real change comes from six pillars: accountability, movement, proper recovery, simplified nutrition, a good mindset, and habits consistently being built UP over time.
My mission is to help you stop starting over and start building a stronger, more confident version of yourself.

Are You Ready To Transform Your Life?
If you’re serious about change and ready to be coached, this is for you. You’ll get clear direction, personalized strategies, and the accountability to finally follow through on the results you’ve been chasing.
While You're Here, Check Out Some Client Transformations!


If he could do it, so can you!
⬇️My client here lost 60lbs in 9 months while working ~60 hours a week!⬇️

35lbs deleted in 6 months!⬇️




20lbs deleted in 4 months!⬆️
⬇️She lost 12lbs in 3 months to get lean for the summer!⬇️

Here are even more successful journeys from people just like you!⬇️





What is the Built In Six System?
It's a proven core framework built around six key pillars that form the foundation for sustainable fitness and lifestyle change:
Accountability | Accountability is a requirement for growth.You have direct support, weekly check-ins, and someone in your corner to make sure you follow through. |
Built UP Habits | Better Habits Reshape Your Lifestyle.We’ll focus on simple, repeatable actions that fit your routine. Small, consistent steps are what lead to lasting change. |
Daily Movemeny | Movement is Medicine.Staying active doesn’t just happen in the gym. Daily movement — whether it’s steps, stretching, or workouts — keeps your body and mind sharp. |
Nutritional Guidance | Fuel Your Body, Fuel Your Life.Instead of quick fixes, you’ll learn balanced nutrition strategies you can actually stick with. It’s about building a healthier relationship with food, not restriction. |
Recovery | Progress Happens in Recovery.Training is only part of the process. With proper rest and recovery, achieving your health and fitness goals is optimized. Prioritizing sleep, active rest, and stress management helps you stay consistent. |
Mindset | Your Mindset Drives Your Results.We’ll work on shifting your perspective, breaking limiting beliefs, and building mental resilience. With the right mindset, consistency feels natural and success becomes inevitable. |
Join The BUILTUP Movement!
If you’re serious about change and ready to be coached, this is for you. You’ll get clear direction, personalized strategies, and the accountability to finally follow through on the results you’ve been chasing.
Here Are Some Real Testimonials From Real Changed Lives!
Working with AJ has transformed my body and mindset, helping me eat more of the foods I love while still losing weight, building muscle, and finishing workouts energized. He's been super supportive and gives me the tools I need to achieve my goals.
Anusha D.
"Thanks to you dude for keeping me accountable. Finally pulling the trigger was 100000% the move. Just the sense of accountability helps keep me on my $H!T!🙏🏽"
Saad F.
I've started hitting PRs every week since starting with AJ. I've known how to workout and be fit, but the extra structure, accountability, and clear goals have really been the push I didn't know I needed.
Ethan E.
I've always struggled to stay consistent in the gym, but working with AJ has been the best decision ever. I'm losing weight and feeling healthier than ever!
Bryan P.
Spots Are Limited!
If you’re serious about change and ready to be coached, this is for you. You’ll get clear direction, personalized strategies, and the accountability to finally follow through on the results you’ve been chasing.

